ROLE: CREATIVE + CONTENT + ART + DESIGN DIRECTION / CONTENT CREATION + PRODUCTION
ELROQ SOCIAL LAUNCH
ŠKODA is a love brand like no other to me. Sharing a homeland 🇨🇿 and growing up around Škoda cars, working with this beautiful brand feels beyond special, and moments like this make me feel immensely proud. This is a showcase of content created for the new all-electric Elroq 💚⚡social launch across paid and organic streams and channels.
WORK:
I headed the ideation, scriptwriting, art + design direction, and content production across organic and paid social. In the process, we developed social launch strategy requiring splitting the content up into platform specific Hi-Fi and Lo-Fi ideas, and enough assets to cover 6 months worth of content calendar.
In between directing the Hi-Fi team on set, and running around with iPhone capturing the Lo-Fi content, I also got to step in as a hand model.
DELIVERABLES:
3 hours in studio with Elroq, 25 pieces of content to capture, 7.2 min / asset inc. set-up, lighting changes, several takes, working around other videographers/photographers.
