ROLE: ART DIRECTION / DESIGN

CHIVAS REGAL

Visual content for the chivas.com global website

 

BRIEF: 

The aim was to refresh the website visuals, and start moving towards the new brand look & feel. The new brand guidelines were still a work in progress and rather inspirational than directional, so I had kind of an empty field to play on. 

WORK:

I’ve delivered creatives for the global Chivas website sitting on Homepage, Collection page, Product pages, blog, cocktail and story section. I designed about 75 different assets in total.




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