BRIEF: 

I was tasked to create a new brand identity for homemade bagel shop up in Edinburgh. After several rounds of naming ideas, positioning, and directions, the client personally came up with BRAWSOME - and despite it not being exactly easy to work around with - I decided to not give up and go full on funky with it.

WORK:

Seasoned with ‘a little bit of punk’ like client wanted, it turned out being the right recipe for their instant happiness. They were in love with the outcome, and I was happy they were happy!