PERSONAL PROJECT / CREATIVE DIRECTION / ART DIRECTION / DESIGN / COPYWRITING

ON THE MARKET

Initially an agency pitch for new visual identity, I decided to develop one of my ideas further and created integrated campaign concept including touch points across digital, social, and OOH.

TARGET AUDIENCE:
new home seekers & real-estate agents

BRIEF: 

Create a brand identity concept on one page (logo, colours, typeface) to keep up and differ from the competitors (like Zoopla and Rightmove). Help OTM to be an engaging platform to come back to, and something to stick with. Consider both new home seekers and agents as well.

WORK:

I extended the brief by broader visual identity and launch campaign exploration, proposing personalisation across touchpoints. Especially with an idea for App UI & UX re-design, introducing AI driven filter.