PERSONAL PROJECT / CREATIVE + ART DIRECTION / DESIGN / COPYWRITING

FEE & CO.

I am an absolute specialty coffee addict, and I like the idea of having my own coffee shop and roastery one day. I’m manifesting that through this branding concept.

Through my love of wordplay, I came up naming Fee and Co.

The brand identity itself is very simple, with block colours and line illustration. Logo elements are then re-used on the packaging and other branded touchpoints.

In the process of creating my imaginary coffee company, I played around with tone of voice and some funky animations, that altogether helped to bring this to life.

Enjoy!