ROLE: CREATIVE / DESIGN / AR ARTIST / RETOUCH
DREST
is world’s first luxury fashion styling (VR fashion) game and brain child of former editor-in-chief of Harper’s Bazaar UK Lucy Yeomans. Players are invited to create virtual editorials and interactive photoshoot & moodboard challenges, cast talent as hyper-realistic CGI avatars, style them with hot-off-runway looks from brands like Off White, Chloe, Loewe, Gucci (to name a few), create hairstyles by Sam McKnight and make-up beauty looks curated by Mary Greenwell.
WORK:
I was with them in their start-up and product development stage, as a member of the in-house creative team, responsible for production of vast amount of integral game and in-app assets (that are still being used today), marketing content creation, brand partnership campaigns, and always-on social media content.
GAME ASSETS
Post-production and detailed photo manipulation and retouching to bring integral game assets to life.
INSTAGRAM AR FILTERS
I ideated and created series of AR Beauty Filters inspired by real in-app make-up looks curated by Mary Greenwell.
We were able to not only engage with our community of Drest stylists but also bridge the gap between the digital and real worlds by allowing digital make-up try-on in real life.
SOCIAL MEDIA
STILL & ANIMATED CONTENT
SUPERS LAUNCH
Featuring five supermodels Natalia Vodianova, Precious Lee, Irina Shayk, Imaan Hammam and Candice Huffine as hyper-realistic avatars,
the Supermodels became part of the game and users are able to cast them into dedicated Photoshoot Challenges and style them in fashion products from over 200 leading luxury fashion brands including Gucci, Bottega Veneta, Prada, Off-White, Loewe, Chloé, Thom Browne, Burberry, Stella McCartney and Fenty.
As part of this launch, I created animated spots for each girl, that were shared on their social media channels as to invite users to cast models in specific challenges.
