ROLE: CREATIVE LEAD / ART DIRECTION / DESIGN & MOTION

PHILIPS

Super Peak is the global sales period that combines Singles Day and Cyber Week, including Black Friday and Cyber Monday into one big event, being a “gold moment” for both D2C and Amazon. 

MARKETS: 

DENMARK, FINLAND, BELGIUM, GERMANY, NETHERLANDS, AUSTRIA, FRANCE, NORWAY, SPAIN, SWEDEN, PORTUGAL, UNITED KINGDOM, ITALY, SWITZERLAND

BRIEF: 

Brief was to create DCO (Dynamic Conted Optimization) proof comms & design concept mindful of localisation efforts, to promote big sales without being too shouty and follow restrictive brand guidelines.

WORK:

I was leding concepting, creation and adaptation of 5 stage campaign roll-out with really wide range of deliverables across DCO social and digital, .COM banners, CRM and App. I concepted and designed wide range of EN masters and assets across social & digital + proactively created of Creative Guidelines as a playbook for adaptation team.