ROLE: ART + DESIGN DIRECTION / MOTION / RETOUCH

METROPOLE ZLICIN

We won this pitch after developing the concept last minute and literally overnight, and it was a great success. As far as I know, the client is still with the agency today (now Leo Burnett).We got to redesign their visual comms and prepare countless campaigns (shopping malls communicate A LOT throughout a year) including in-mall spatial design and experiences. 

AGENCY:

Leo Burnett Prague (Publicis Groupe)

BRIEF: 

Come up with the original and distinguishing visual style of the communication.

WORK:

Proposed visuals consisted of photos of people in a positive mood and relatable situations, including objects/styling that is possible to purchase in Metropole shopping mall. Thus the need for own shoot production. To help the people to stand out, we went for solid-colour backgrounds, and doodle-like illustrations, allowing us to bring in some more specific storytelling. To disrupt the still visuals and use the full potential of the digital formats, we decided to make the illustrations move with subtle animations.