ROLE: ART + DESIGN DIRECTION

RICHEE BY CREDITAS

Richee by Creditas was first multi-bank platform on the CZ market, and the first ATL campaign I was design leading. We created communication strategy and fully integrated campaign including digital channels, TV, OOH, and continual social and community management.

BRIEF: 

Create a communication campaign to help with the launch of the product and reach a slightly less conservative and younger customer.

WORK:

To communicate the app and its anticipated launch, we used mainly digital channels, but did not forget about importance of OOH formats like CLVs and billboards. We worked with 3 main key visuals that were then implemented across online banners, website brandings, app store assets and even TV commercials.

We kick started brand social media communication, determined visual identity manual and even used short sketches to create custom gifs for use across social channels to help out with community management.