ROLE: CREATIVE / ART DIRECTION / DESIGN & MOTION / COPY
SOCIAL MEDIA CONTENT CREATIVE & DESIGN
ATOPIA
Client: William Grant & Sons
Agency: OLIVER
WORK:
Atopia was a new product in the no-lo alc category, with just one flavour in stores and two more launching soon. The comms needed to be relevant to the target group to increase brand awareness.
To drive brand awareness and communicate the launch of new flavours, we delivered a social campaign that kicked off during Dry January, the most relevant time of the year for the category. I worked with our strategist to identify relevant communication triggers to see which objectives performed the best, ultimately settling on Flavour, Award, and Gin Replacement.
ROLE:
Since there were no set brand guidelines, I proactively developed campaign visual identity to help pave the way for further brand communications. I then scripted, designed, and animated the assets. Additionally, I art-directed and oversaw the creative shoot, mostly for Amazon DSP but also to serve as the brand's future content bank.
DRAMBUIE
Client: William Grant & Sons
Agency: OLIVER
WORK:
Drambuie is a brand with a rich history but declining relevance among bartenders and consumers.
To address this problem, we implemented a three-phase digital sprint to test and learn different insights and understand what content drives the most engagement.
ROLE:
I worked closely with the strategic planner to test the appeal of Drambuie and inform future brand positioning, creative, and comms development by understanding the audience and their motivators. I then storyboarded and created a functional video template with a consistent structure. Additionally, I scripted each video and managed Drambuie's content creator, briefing them and ensuring that relevant footage was produced.
