AWARDED WORK / CREATIVE / ART + DESIGN DIRECTION / MOTION / COPY
YOUNG LIONS - PRINT
Young Lions is a prestigious competition for young creatives. Creative teams work in pairs, usually on nonprofit org briefs, having only having 24 hrs (since the brief big reveal) to deliver. Winners of 1st place head to Cannes to compete among young creatives from other countries.
BRIEF:
Create an advert for nonprofit organization JA Czech to help hire new business mentors, who care about giving back to society and want to have a positive impact on young people and their future careers, by sharing their knowledge and experience.
WORK:
Minimalist print ad using heat reactive ink, visual translation of a saying "change is in your hands", literally showing how immediate the change can be and one has it right at the tips of his fingers.
