ROLE: CREATIVE + ART DIRECTION / DESIGN

glow

noun:

A steady radiance, the warmth of a feeling of strong and happy emotion. A talent or force that is present in only some individuals from birth.

Glow is an event production company based in the heart of Europe - Prague. Their team members have been in the events management business for many many years, when they decided to start a company together. It was their own revolution and I loved to co-work with them to show it in their visual identity too.

BACKGROUND:

I came up with the company naming and I could not help it but include some nice storytelling too. From here, the logo and entire visual identity evolved. My solution was a clean typography approach, inspired by radiating neon lights. Neon tubes became a trending and defying element of the whole visual identity and company branding, allowing flexible space for individual storytelling across their communication of variety of events.

This fresh and modern logo is easy to understand, is variable and can be modified and played with. Identity is enriched with animated elements across all digital platforms, such as website and social channels.

Clever. Dynamic. Fun.